An interactive billboard in the Netherlands brings a powerful new example to the category by putting passersby in the middle of a virtual street fight.
The Dutch government created the billboard to address a pressing problem for public employees, who are often the targets of aggression and outright violence when performing their daily service duties. The problem is compounded by Dutch citizens’ reluctance to interfere in others’ fights.
The goal of the PSA is to encourage citizens to stand up for public workers in violent confrontations. The augmented reality billboard, placed above a busy intersection in Amsterdam, shows a real-time view of the street below but superimposes a green screen-filmed street fight into the otherwise empty curb space. As passersby stop to stare at themselves on the billboard, they are confronted with a tense altercation occurring right in front of them.
This will never get old.
If movies have taught us anything, it’s that GIANT LASERS AND HUGE NUCLEAR REACTIONS ARE BAD!
I wanted you for nothing more than hating you for what you were.
-TBS
i knew who the quote was. didnt need the “-tbs” i rock. ;]
M.I.A has unleashed the video for her new Suicide-sampling scuzz-rock lead single, “Born Free.” The clip was directed by Romain-Gavras.

Tell ‘Em” is the first track we’re hearing off Sleigh Bell’s forthcoming Treats album…

very hypnotizing..